Cognitive Behavioral Therapy and Post Traumatic Stress...

The use of several therapeutic methods to treat children with PTSD increases the argument among clinicians about the most effective treatment for PTSD. The clinical literature describes a wide variety of interventions besides CBT including, psychoanalytic techniques, creative arts, play therapy, crisis intervention, eye movement desensitization and reprocessing, and pharmacotherapy; which raises the question about what could be the most effective treatment for children with PTSD (Cohen, Mannarino Rogal 2001). Several of these therapies have been recognized as effective PTSD treatments. For instance, Eye-Movement Desensitization and Processing (EMDR), has become an increasingly accepted treatment modality for childhood PTSD; however, very†¦show more content†¦The issue about choosing the most appropriate intervention with a specific population such as children, is a struggle that many clinicians face when treating children with PTSD. Cohen, et al. (2001) found that the majo rity of child psychiatrists prefer to use psychodynamic/psychoanalytic therapy interventions and psychotropic medications with children presenting PTSD symptoms, while non-medical clinicians prefer to integrate other types of interventions such as play therapy. In regards to the fact that physicians prefer to use medications and other well-known interventions such as psychodynamic and psychoanalytic therapy, Muris Merckelbach (1999) suggest that many physicians are more resistant to the new treatment modalities including EMDR and others because these types of interventions are less discussed in medical journals compared to nonmedical ones. On the other hand, Cohen, et al. (2001) suggest that physicians do not use new methodologies of interventions because they are not effective, instead they don’t feel comfortable using treatments that were not part of their professional training. In their research, Cohen, et al. (2001) and colleagues suggest that randomized controlled tri als conducted in research settings, may not provide the whole picture about the mostShow MoreRelatedTrauma- Focused Cognitive Behavioral Therapy: an Effective Treatment Modality for Children and Adolescents Who Have Experienced Traumatic Incidents1687 Words   |  7 PagesTrauma- Focused Cognitive Behavioral Therapy: An Effective treatment modality for children and Adolescents who have experienced traumatic incidents * What is TF-CBT and What is it Best Suited for: Trauma Focused Cognitive Behavioral Therapy (TF-CBT) was developed by psychologists J.A. Cohen and, Mannarino, Knudset and Sharon. TF-CBT has been developed for those who have experienced psychological trauma, often on a great scale of magnitude. It is important to define trauma; â€Å"There areRead MorePost Traumatic Stress Disorder ( Ptsd ) Essay1453 Words   |  6 Pages84.8% of those diagnosed Post-Traumatic Stress Disorder still show moderate impairment of symptoms, even 30 plus years after the war (Glover 2014). As of today, the Unites States has 2.8 million veterans who served in the Afghanistan and Iraq wars, of those it is estimated that 11 to 20% currently suffer from Post-Traumatic Stress Disorder. As of 2013, a total of 12,632 veterans of the Afghanistan and Iraq wars are currently diagnosed with Post-Traumatic Stress Disorder (Glover 2014). Of course itRead More Person Centered Therapy and Cognitive Behavioral Therapy for Post Traumatic Stress Disorder 1203 Words   |  5 Pagestherapists today. Cognitive Behavioral Therapy is another popular theory that is used. It emphasizes the present and fixing cognitive distortions that clients may have. However, it too received some arguments against it, such as; treating symptoms and not the underlying cause of an illness. The theories that will be discussed are Carl Roger’s theory of Person Centered Therapy, Aaron Beck’s Cognitive Behavioral Therapy (CBT) and how they would treat Post Traumatic Stress Disorder (PTSD). In PersonRead MorePost Traumatic Stress Disorder ( Ptsd ) Essay1682 Words   |  7 Pagesdisastrous, and traumatizing events are often susceptible to developing a mental illness known as post-traumatic stress disorder or â€Å"PTSD†. People who are diagnosed with post-traumatic stress disorder often experience mind-numbing symptoms of traumatic flashbacks, emotional distress, and uncontrollable thoughts that can make living life a realistic nightmare. It is very important that this disorder is treated by using correct public health interventions to help individuals once again regain controlRead MoreTrauma Focused Cognitive Behavioral Therapy1720 Words   |  7 PagesIt is normal, following a traumatic experience, for a person to feel disconnected, anxious, sad and frightened. However, if the distress does not fade and the individual feels stuck with a continuous sense of danger as well as hurting memories, then that person might in fact be suffering from Post-Traumatic Stres s Disorder (PTSD). PSTD could develop after a traumatic incident which threatens one’s safety or makes one to feel helpless (Dalgleish, 2010). Coping with traumatic events could be very difficultRead MoreThe Consequences of Post-Traumatic Stress Disorder1621 Words   |  6 Pages Post-traumatic stress disorder (PTSD) is a medical condition that many people suffer from at different ages. Most of the people that have suffered from PTSD have done so due to a major trauma that occurred at some point in their life. Even though the trauma could have happened months or even years earlier, the symptoms can come back when an event or the anniversary of the trauma triggers the memory of the traumatic event. Some of the traumas that cause post-traumatic stress disorder are rapeRead MorePost Traumatic Stress Disorder ( Ptsd ) Essay1401 Words   |  6 PagesAccording to the Mayo-Clinic Post Traumatic Stress Disorder, commonly known as PTSD is defined as â€Å"Post-traumatic stress d isorder (PTSD) is a mental health condition that s triggered by a terrifying event — either experiencing it or witnessing it. Symptoms may include flashbacks, nightmares and severe anxiety, as well as uncontrollable thoughts about the event† (Mayo Clinic Staff, 2014). Post Traumatic Stress disorder can prevent one from living a normal, healthy life. In 2014, Chris Kyle playedRead MorePost Traumatic Stress Disorder ( Ptsd )906 Words   |  4 Pages POST-TRAUMATIC STRESS DISORDER Post-traumatic stress disorder, also known as PTSD, is a complicated disorder that begins after a traumatic event ((APA), May 18, 2013). Throughout history, PTSD was also known as railway spine, shell shock, traumatic (war) neurosis, concentration-camp syndrome, and rape-trauma syndrome. This disorder always happens after a personal tragic event. Such events include a natural disaster, murder, war, rape, and vehicular accidents, just to name a few. The importantRead MoreThe Effects Of Emotional Disorder On The Individual s Life1641 Words   |  7 Pagesare many causes that are liked to an emotional disorder. From a cognitive perspective, it is well known that when there is some type of impairment in certain brain areas then there is a large change that there is a mental illness present in the individual’s life. A person’s cognitive skills are necessary and fundamental for elements such as: attention, information processing, as well as memory, and critical thinking . This means that a cognitive disorder would have an impact on the person’s perceptionRead MoreNature Of Symptoms And Diagnosis1694 Words   |  7 Pagesspecifies what Teddy’s diagnosis was, Dissociative Identity Disorder is the primary disorder that he should be diagnosed with and Post Traumatic Stress Disorder should be secondary. Dissociative Identity Disorder is characterized by the presence of two or more distinct personality states. The multiple personalities differ in many areas including affect, behavior, memory, perception, cognition, and sensory and motor function. The disorder causes great distress and/or impairment in the individual who

Economic Impact of Genetic Engineering - 2698 Words

Genetic engineering (GE) is a recently developed technology that allows the alteration of the genetic make up of living organisms. This technology allows scientists not only to exchange genes from members of the same species, which is what farmers and nature has been doing through out history, but also the exchange of genes between completely separate species. For example genetic engendering allows scientists to insert the genes from a fish into a tomato, something that can never happen in nature. Many in the biotechnology industry claim that the recent advancements in this field of research will help solve many of the problems developing countries face. These claims have led to a massive increase in commercial growing of genetically†¦show more content†¦The costs of GE seeds are too high for farmers from developing countries to implement their usage. The costs of implementing this technology will not be offset by the benefits that farmers in the US have received. Not only w ill farmers lose money, but unemployment, which is already a problem in many developing nations, will increase, as farmers need to hire less labor to produce the same amount of crops. The high initial cost of purchasing GE seeds makes the technology more difficult to implement by poor farmers in less developed countries. As happened during the green revolution these small farmers would be forced to take out loans to buy this new technology, and if the technology does not deliver higher profits these farmers may lose their land. Even if a technology was developed that would bring the cost of production down to or below that of existing production cost, there is the issue of consumer preference. The increasing debate over genetic engineering has created a substantial difference in perception of the risks and benefits involved with GE food. Governments around the world, most notably members of the European Union have places restrictions and bans on many GMO products. Many of these countries are considering putting labels on products with GMO ingredients. Considering that many developing countries economies are highly dependant on agricultural export,Show MoreRelatedGenetic Engineering Of Food Is Good For The Welfare Of Humanity1135 Words   |  5 PagesGenetic engineering of food is one of the most controversial issues facing the universe today. Genetic engineering or modification of food is the artificial modification of the genetic constituents of plants and animals that produce food (Union of Concerned Sci entists, 2015b). Genetic engineering per se is often conducted in the laboratory through a number of technologies whose primary role is to incorporate the desired qualities into the genetically engineered food crops and animals. Even thoughRead MoreGenetic Engineering : Science And The Economy1495 Words   |  6 Pagesordered main course would preferably be prepared baked, fried, or genetically engineered. Though odd, this question is coming sooner than later. Even though genetic engineering has been around for a long time, due to its increased advances, no longer is it an ignored issue. In fact, it is causing quite a controversy. Some feel, genetic engineering is a scientist s way of playing God, creating elements and bodies that were not intended to be on Earth. Possibly, there is some truth to this belief;Read MoreGenetic Modification : Genetically Modified Foods Essay1405 Words   |  6 Pages145111 LAB 1: Two WebPages on Genetically Modified Foods http://www.sustainabletable.org/264/genetic-engineering and http://findourcommonground.com/food-facts/gmo-foods/ -Critical Evaluation: A Genetically Modified Organism (GMO) is a plant or animal that has had its DNA modified through the integration of genes from a different organism into its own genetic genomes (Zaid et al., 2011). Genetic Modification is claimed to create more drought and disease tolerance (CommonGround, 2015), but thereRead MoreBenefits Of Genetically Modified Crops1144 Words   |  5 Pagescombination of genetic material that is acquired through certain biotechnological processes or genetic engineering. Many crops have been subject to these genetic modifications such as: alfalfa, cotton, flax, rice, tobacco, tomatoes, and wheat. Many people are on various sides of the spectrum of being for the alteration of these crops or strongly against it. Personally, I am against the use of genetically modified crops because of the denaturing of a natural process, the lack of economic benefit, andRead MoreGenetically Modified Foods And Its Impact On The Agricultural Industry Worldwide1639 Words   |  7 Pagesbecome a battleground for politicians, scientists, and farmers. Genetically modified organisms, or GMOs, have been in the spotlight throughout much of the last four decades, offering a viable solution to world hunger issues. It is through genetic engineering that scientists can achieve the creation of genetically modified crops, creating new crop varieties designed to yield more products with less inputs. Genetically modified foods offer numerous benefits, such as boosting our economy, eradicatingRead MoreDiscussion About Genetically Modified Foods1529 Words   |  7 Pagesgenetically modified crops considering nutrition and health? b. Whether the economic effects are the most important? c. Will it bring severe environment problems? III. Arguments for beneficial effects of GM foods a. Firstly, transgenic technology has made considerable progress in food applications. b. Transgenic food has successfully lowered food prices and ensured food safety. c. GM foods significantly reduce the environmental impact of agriculture. Introduction The author, Magana-Gomez, criticallyRead MoreBenefits Of Genetically Modified Foods998 Words   |  4 PagesWith progress in genetic engineering of foods, scientist, researchers, and farmers have changed the way food is grown. And this has started raising questions about the methods they use and their possible risks and side effects. To understand the risks and benefits of genetically modified foods you must first understand what they are. Genetically modified foods may also be referred to as GM foods, GMO, modified crops, GM organisms, or bio-tech foods. (Wohlers, Anton E, 2013, p73-84) You may see meRead MoreDesigner Babies1566 Words   |  7 PagesCritical Review of Designer Babies: The Pros and Cons of Genetic Engineering Author: Siew Yang Yi Yin Ren. Designer Babies: The Pros and Cons of Genetic Engineering. MURJ Volume 12, Spring 2005. Genetic engineering is the modification of an organism’s genome through direct human manipulation of the DNA using modern technology. Although classical genetic methods using selective breeding has been done by humans since thousands of years ago, the manipulation of genome of organism through advanceRead MoreTrials. Genetic Engineering Is Commonly Found In Agriculture897 Words   |  4 Pages Trials Genetic engineering is commonly found in agriculture and within the past few years scientists began animal experimentation, but this technology is now touching upon human embryos. â€Å"The first field experiments of food crops that had been genetically modified using recombinant DNA technology began in 1987† (Range, Gabriel).The trial consisted of extending the shelf life of tomatoes. Animals are the next trial class â€Å"animals that have been safely genetically engineered (GE) include cattleRead MoreEssay about Genetic Engineering: A Major Advancement for Mankind959 Words   |  4 Pagesthe Biochemist Isaac Asimov once said, The advancement of Genetic Engineering makes it quite conceivable that we will design our own evolutionary progress.† Scientists have always thought about new ways to progress through technology in our era, and in 1946, scientists discover that Genetic material from different viruses can be combined to form a new type of virus. This was a majo r discovery that trickles down to the modern era of Genetics. Current scientists have pioneered new ways to decode human

Marketing Management Entrepreneurial Marketing

Question: Discuss about the Marketing Management for Entrepreneurial Marketing. Answer: Introduction In this report, the Accor group are dedicated to a new Sofitel hotel. The Sofitel hotel is located in Darling Harbor region of Sydney CBD. The Accor group operates in ninety-four countries, and it is a French multinational hotel group. Headquarter is situated in Paris, France. The group owns three thousand and seven hundred hotels on five continents. The Accor group needs a marketing plan. The marketing plan should include a list of actions. Besides, a marketing plan without a strategic foundation will be little use to business and not efficient. Here, the marketing plan includes only macro environmental analysis along with SWOT analysis. However, Sofitel has marketing plans which is useful for the stakeholders. The company is more concerned with the objectives of becoming worldwide reference in international luxury hotels amongst others. The organization will turn into the principal European luxury lodging brand. Besides, the hotel has worked steadily to rethink every component of the brand, with an exceptional attention on innovative luxury model along with the offering of drinks and food, advancement and outline alongside creating one of a kind spas. In addition, the new Sofitel plans the make all hotels a contemporary and lavish ones and resorts on the worlds most appealing destinations. Macro Environment PEST Analysis Political Factors The key issues regarding the political factors are the danger of terrorism, political climate, and international relations (Strauss, 2010). These factors can affect the Accor group. If in the tourist places, there are terrorist attacks then the tourist might fly away from that location leading to loss of business. Therefore, Accor group must look at this matter very carefully to prevent loss of customers. Such attacks can also lead to injuries and deaths of several tourists which will become a challenge for the organization. Still now, Accor group have not faced any terrorist attacks because they have good relation with EEC country (Dollard, Osborne, Manning, 2012). The organization believes in giving and take policies, and they are doing their business in this way all over the world. Technological Factors Based on Oriental rental service, the technology can have an enormous impact on hotel businesses. Accor group needs to improve the technical service to customers since the level of customer satisfaction is increasing day by day (Ramachandra, Chandrashekara, Shivakumar, 2010). The client satisfaction increase because people are getting their products whenever they want. For example, they can book hotels by online. Therefore, Accor group must facilitate customers with online booking facilities. The official website of this hotel must have updated information about the hotel and its services. Aside that, the electronic media card is becoming more demandable. Social Factors Currently, the organization is delivering excellent services to customers. The company is utilizing seven languages via online systems. On the other hand, maps and graphics are also tallying significance to the booking experience. In the organization, the female workers are increasing. Accor group is working hard to train their employees for the advancement of the society. Apart from these, the company is also providing the franchise with added value as well as human resource services. The particular organization will endure admiring professional and cultural differences (Tresidder Hirst, 2012). Economic Factors Between the year 2006 and 2012, Accor group has become a more profitable organization. The economic factors are a huge concern to Accor group because the organization is highly influenced by cost, profits, prices and demands. Apparently, the most influencing factor of this organization based on the economy is merger and acquisition. Research says that this organization has made a huge profit whenever they merged with another organization. The company can accomplish their objectives because of merger and acquisition strategy. SWOT Analysis Strength From the research it has been found that one of Accor key advantage is its high brand recollection. The organization has demands for midscale, upscale along with economy lodging. It covers a wider market segment. On the other hand, internal resources to any organization are its strength which provides an advantage. For Accor, the most valuable power are probably to be insubstantial of reputation, superior customer service, and corporate culture (Mayrhofer, 2012). The company has a keen interest to cover different regions and categories stable cash flow prospects. Besides, it has Sofitel which is a prestige hotel brand in France and other cities in the world. Opportunities It has been discussed in the strength of Accor group, that Accor makes a huge profit by following merger and acquisition technique. Hence, merger and acquisition strategy is their primary opportunity. Also, the organization has market leaders who develop in partnerships with major enterprises. Aside that, different ideas in business is another opportunity for Accor group (Sethna, Jones, Harrigan, 2013). Advertising and online booking of hotels are their competitive advantage. The website must be built incredibly stylish so that more customers are attracted to it. New technology helps them to increase their sales. Threat The operations of Accor services and hotels are spread in the entire world with the goal that they need to face to dangers of fluctuations in foreign currency because around sixty-six percent of its income originates from universal operations. During the past, the revenue of Accor group was severely influenced because of unfavorable fluctuations in foreign currency. The organization has some serious rivals which are a threat to them (Solnet, 2012). For example Marriot International, Hilton Group plc and Hyatt organization. These opponents' attempts to beat the unfavorable business sector and financial condition are another dangers besides be evaluating weights which will influence the edge of the company. Weakness During the year 2010, the weakness of this particular business has its non-strategic business. The company is losing their brand because they were more concerned with non-strategic business. Recently, the hotel group has increased their cost twice than that of other competitors. It may be a risk to the business, because when demand is high, then the customer will move to other hotels because of moderate price. The development of technology is not their weakness (Christou, 2011). Therefore, Accor must improve competitive advantage according to the technology rather than increasing hotel rates than others. Conclusion The entire report is based on the marketing plan of Accor group. Initially, the report starts with an introduction followed by PEST and SWOT analysis. This two study is significant for the organization since it analyses the current situation of the company so that Accor can quickly implement their marketing plan and attain competitive advantage. In SWOT analysis, the strength, weakness, threat and opportunity of Accor group is discussed. From the above report, it is concluded that Accor group can make high profits whenever they utilize merger and acquisition strategy. It also helps to build strong relationships with other hotels. References Christou, E. (2011). Exploring Online Sales Promotions in the Hospitality Industry.Journal Of Hospitality Marketing Management,20(7), 814-829. https://dx.doi.org/10.1080/19368623.2011.605038 Dollard, M., Osborne, K., Manning, I. (2012). Organization-environment adaptation: A macro-level shift in modeling work distress and morale.Journal Of Organizational Behavior,34(5), 629-647. https://dx.doi.org/10.1002/job.1821 Mayrhofer, U. (2012).Marketing international. Paris: E conomica. Ramachandra, K., Chandrashekara, B., Shivakumar, S. (2010).Marketing management. Mumbai [India]: Himalaya Pub. House. Sethna, Z., Jones, R., Harrigan, P. (2013).Entrepreneurial Marketing. Bingley, UK: Emerald Group Pub. Solnet, D. (2012). Service Management in Hospitality Education: Review and Reflection.Journal Of Hospitality Marketing Management,21(2), 184-214. https://dx.doi.org/10.1080/19368623.2011.584267 Strauss, G. (2010). Pest risk analysis of Metcalfa pruinosa in Austria.J Pest Sci,83(4), 381-390. https://dx.doi.org/10.1007/s10340-010-0308-3 Tresidder, R. Hirst, C. (2012).Marketing in food, hospitality, tourism and events. Oxford: Goodfellow Pub. Ltd.

Winchesters Bid to Host the 7th World Summit on Art Culture 2017 A Critical Analyses of Strengths Weaknesses

Introduction Cities are not only increasingly competing to host international cultural events to improve their image and stimulate urban infrastructural development, but also to revitalize their economies and attract more visitors and investment. This phenomenon can be associated with the effects of a globalized world economy (Hede Kellett, 2011), as well as a general increase in competition between cities, regions and countries for the attention of noteworthy stakeholders, including customers, investors and policy makers (Richards Wilson, 2004).Advertising We will write a custom report sample on Winchester’s Bid to Host the 7th World Summit on Art Culture 2017: A Critical Analyses of Strengths Weaknesses specifically for you for only $16.05 $11/page Learn More Available literature demonstrates that since the 1980s, a rising number of cities are becoming interested in attracting major international events as they are perceived as valuable vect ors of economic and tourism development, as well as ensuring sustainable development by stimulating ecological, social and economic benefits Proposal Aim Objectives As parts of its events-led regeneration strategy, Winchester City aims to successfully bid for the rights to co-host the 7th World Summit on Arts and Culture coming up in 2017. The objectives are to attract more visitors and to arouse cultural consumption among the population, while positioning Winchester City as a global tourist and cultural destination Overview/Background Information The World Summit on Arts and Culture The World Summit on Arts and Culture is a triennial international event of its kind, which serves as â€Å"†¦a platform for national arts councils, ministries of culture, arts and cultural policy decision makers, artists and community leaders to discuss strategies affecting public support for arts and culture at a national and global level† (IFACCA, 2011a para. 2). Members and affiliates of International Federation of Arts Councils and Culture Agencies (IFACCA) are encouraged to participate and the conventions are open to any individual with an interest in national and international artistic and cultural trajectories. This mega-event, co-hosted by the national arts council of the winning country and IFACCA, attracts an estimated 500 delegates from over 80 countries into the hosting city for a period ranging from 4-5 days to discuss the issues at hand (IFACCA, 2011b). International Federation of Arts Councils and Culture Agencies Inaugurated in December 2000, the International Federation of Arts Councils and Culture Agencies (IFACCA) owns the right to co-host the World Summit on Arts and Culture with the National Arts Council of any member country that has succeeded to bid for the rights to hold the event. This implies that IFACCA is the event owner and one of its core responsibilities is to invite the national councils of member countries to submit bidding documents/p roposals to host the event. IFACCA is also responsible for determining a set process for bidding and the schedule and time-frame by which the bidding process should be completed.Advertising Looking for report on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Bidding City: Winchester Winchester, England, is a vivacious â€Å"†¦heritage destination just an hour south west of London, with world class attractions and architecture including a magnificent cathedral, award-winning pubs and restaurants and a tempting array of independent shops† (Winchester City Council, 2012 para. 1). Winchester is the perfect destination for hosting international cultural events and Expos due to its rich culturally-diverse medieval settings, surrounded by magnificent rolling countryside and tranquil Hampshire villages. The city has a resident population of about 45,000 people, and is home to â€Å"†¦a number of large public sector employers, including the University of Winchester, Winchester Prison, Royal Hampshire County Hospital, Hampshire County Council and Winchester City Council† (Hampshire County Council, 2011 p. 7). Analysis of the Internal Strengths Weaknesses of the Summit This section aims to critically evaluate the internal factors to the global summit, which could heavily influence the trajectory and outcome of the bidding process, particularly in relation to the focussed attempt by Winchester to bid for the rights to host the 2017 summit. Strengths This international artistic and cultural event â€Å"†¦provides opportunities for attendees to have memorable experiences, communities to build social capital, and for the governments to induce new income into their economies through tourism and business activities† (Hede Kellett, 2011 p. 987). The summit is known to provide a sense of flexibility to fixed structures, as well as delivering a source of spectacle which adds to the ima ge value and reputation of cities. In particular, this summit often embodies a less costly means of distinguishing places, encourage people to visit a place more than once, and produce substantial media interest that could be used by the event organizers to market the city through the prism of internationalization or globalization (Richards Wilson, 2004; Leonardsen et al, 2010). Weaknesses The global summit, as is the case with other international mega-events, has its own risks, which must be critically evaluated and contingency plans drawn to ensure successful hosting of the event. Among the inherent risks noted in hosting an event of this nature and scope, the event organizers may fail to secure the required funding to deliver the summit, not mentioning that that the organizers may also fail to engage the local population, resulting in a scenario where the event is incapable of attracting a wider audience (Schneider, 2010).Advertising We will write a custom report sample on Winchester’s Bid to Host the 7th World Summit on Art Culture 2017: A Critical Analyses of Strengths Weaknesses specifically for you for only $16.05 $11/page Learn More Being a global artistic and cultural outreach program, the summit is always faced with the risks associated with poor artistic programming, failure to attract headline performers and artists and, consequently, failure to secure the Summit’s intended legacy. Lastly, it is well known that international cultural events often fail to attract the political support necessary to make the hosting of these events a success (Schneider, 2010). Effective contingency plans must therefore be available to ensure these risks are successfully dealt with. External Analyses of the Bidding City There are a number of predominant external factors which could unequivocally influence Winchester City’s bid to be accorded the rights to host the upcoming summit. This section aims to utilize a numb er of strategic planning tools, including PESTLE, SWOT and Porter’s 5 Forces analyses, to critically evaluate Winchester’s position to competitively bid for, and host, the summit in 2017. PESTLE Analysis Bidding cities have their own weaknesses and strengths that intrinsically influence the current and future performance of their bidding processes. By employing the PESTLE framework, the event organizers for the 2017 bid are able to effectively assess the current environment, as well as future shifts in the environment that are bound to predominantly influence Winchester’s attempt to successfully bid for, and host, the 2017 event. It is widely expected that the adoption of the PESTLE framework, which details the political, economic, social, technological, legal and environmental factors affecting or influencing an entity (Henry, 2008), will go a long way to assist Winchester maintain a competitive advantage over other candidate cities for the upcoming summit. Con sequently, the results of the PESTLE analysis are presented below in an attempt to underline the external factors influencing Winchester’s bid. Political The government is unswerving in its resolve to ensure that the United Kingdom (UK) is in a position to aggressively bid for, and host, major international sporting and cultural events, not mentioning that it acknowledges the fact that bids are reinforced if the government is ready and willing to lend active support. The ultimate event organizer, which is the UK Art and Culture Council, is likely to continue to maintain a powerful control over the global artistic and cultural scene, with more centralized sponsorship and media deals, which in many instances translate into valuable income streams for the Council. Winchester’s bid to host the 2017 summit also draws considerable support from the UK’s strong reputation to successfully bid and host major international events such as the Capital of Culture event held i n 2008 in Liverpool. Lastly, Winchester enjoys strong public/private partnerships, which will continue to play a substantial role in the planning and funding of national, regional and international events (Leonardsen, 2007; Maughan Branchini, 2004).Advertising Looking for report on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More A constraint to Winchester’s bid to host the 2017 summit comes in the form of a shifting focus of central government funding, which will persist to generate an uncertainty in relation to public funding trajectories, particularly in relation to community and cultural-oriented activities funded by the public purse (Jackson, 2010). Economic Hosting the 2017 World Summit on Arts and Culture will trigger an increase in tourism and investment in the UK in general and Winchester in particular. Such an increase will continue to form a critical component in the revenue generation of the city and the wider local economy. By bidding to host the 2017 summit, Winchester is setting out on a journey of unprecedented economic and infrastructural regeneration in which art and culture will be used to purposefully transform a city with a rich cultural history. This event is also likely to stimulate the globalization of culture and access of British artistic and cultural artefacts and presentati ons to international markets. Additionally, the interaction between the delegates attending the summit and local businesses is likely to spur economic growth in terms of food purchases, accommodation, conference services and investment opportunities (Westerbeek et al, 2002; Maughan Branchini, 2004). This interaction is also likely to elevate the image and reputation of the city to international visitors and investors. The current global economic climate, however, presents a constraint to Winchester’s bid to successfully bid and host the 2017 event, in large part because the trend continues to restrict the growth and expansion of many artistic and cultural activities due to a noted reduction in leisure spending as the UK and international economy continues to contract (Jackson, 2010). Social The UK’s population has being ageing, and research demonstrates that the elderly identifies more with artistic and cultural events than the youth, who are passionately interested i n sporting events (Schneider, 2010). This observation creates a ready audience to consume the summit should the event owners grant the rights to host the 2017 summit to Winchester due to the leisure interests of the ageing population. Winchester city has a long tradition of a being a world heritage site, thus it can be positively argued that the attitudes and values of the local population are aligned to the importance of preserving culture and various art forms, as well as employing culture to achieve local and national development targets (Schneider, 2010). The attitudes of the local population regarding culture and art imply that the global event will have a ready audience. These characteristics are likely to add fire to the event, opening up new possibilities and opportunities for the hosting city, particularly in relation to occasioning more tangible and intangible benefits, as well as raising local confidence and self-belief and promoting connectivity, partnership and a superf icial-facing focus. However, the bidding team takes cognizance of the fact that it must prepare mitigating measures to tackle the rising number of security threats, particularly the threats posed by international terrorist networks against Western targets. The ageing population may also lack disposable income to attend such events due to the fact that they are no longer in active employment. Technological Winchester City boasts of modern state-of-the-art conference and convention facilities, with ready broadband internet access portals, digitals TVs, telephone portals and other value additions intended to make the living experience in these facilities memorable. It is home to renowned world class universities such as the University of Winchester, implying that research, development and innovation are some of the critical assets held by the city. Greater exploitation of these critical assets is likely to significantly benefit the hosting of the event, particularly in relation to cont ent development, enhanced accessibility, communications and marketing. Additionally, Winchester County Council, in conjunction with institutions of higher learning and other public institutions, has embarked on an ambitious program to introduce new media technologies. It is of substantial interest to note that the continued access to and investment in these modern media technologies with the aim to reduce operational costs, improve quality of life, and stimulate more innovative concepts (Leonardsen, 2007). Legal The current government legislations relating to hosting of international sports and cultural events demands that event organizers efficiently utilize resources, minimize waste and desecration of vital assets, and effectively respond to underlying issues in climate change. Particularly, the event organizers are obliged by various British statutes and Winchester City bylaws to, among other tings, reduce carbon emissions while hosting an international event using a range of mea sures, such as green travel plans, energy saving strategies, waste and noise reduction, sustainable consumption patterns and exploring the alternatives available to use renewable energy (Richards Wilson, 2004). The main constraints to these legal requirements, however, are lack of awareness of the issues and statutes relating to climate change, potential costs implications involved in implementing the directives, and the absence of a way that could be used by the event organizers to recoup the tangible and intangible resources used on these initiatives. Environmental Winchester in particular and the UK in general have stable weather patterns, making the hosting of such a global event a reality. Most conference and convention facilities located in Winchester are energy-efficient, implying that the event organizers will not incur further costs related to a lack of technical capabilities of the hosting venues. However, the current global environmental outlook, characterized by such ph enomena as global warming and pollution, will ultimately trigger a move towards more environmentally friendly products and processes – a move that may lessen the bidding city’s economic and social regeneration consequential to development due to short-term costs related to providing environmentally friendly products and processes for the delegates and audience attending the event (Martins Sera, 2011). SWOT Analysis Strategic management research demonstrates that â€Å"†¦the use of SWOT analysis allows organizations to maximize their strengths, minimize their weaknesses, take advantage of their opportunities and overcome their weaknesses† (Fine, 2009 p. 3). This section aims to analyse the opportunities and threats (external factors) influencing the success of Winchester’s bid to host the 2017 World Summit on Arts and Culture. Opportunities for Winchester The success of Winchester’s bid to host the 2017 international artistic and cultural even t will be intrinsically influenced by the city’s innovative funding models, which necessitate the attainment of synergies and competitive leverage between the public and public sectors. A good example includes a cross subsidy between major supermarket chains operating in the area and Winchester County Council to fund new infrastructure expansion programs. Second, there exist a strong desire and willingness for major stakeholders to network and partner to make the dream of hosting the 2017 event a reality. Networking, partnership and sharing best practices is overwhelmingly perceived as an opportunity by the event organizers and conference facility owners, particularly in the light of ensuring that those who will participate in the event will have a memorable experience. Third, the organizing committee is of the view that the hosting of this event in Winchester will act as a significant income generator, while ensuring the city achieves national and international exposure (Leo nardsen, 2007). Lastly, there exist a real opportunity for the local population and delegates to facilitate and promote knowledge transfer by encouraging information sharing for the benefits of entrenching a lasting legacy for Winchester, particularly as a renowned heritage site. Threats for Winchester There has been ongoing speculation about a decline in public sector funding for the hosting of such events, mainly because of the current political and economic climate, as well as the channelling of investments elsewhere (Jackson, 2010). This speculation has occasioned increased risk and uncertainty, particularly in relation to the issue of outlining funding decisions, and may impact negatively on the event organizers’ capacity to access finance from banks and other lending institutions for specific projects and developments. Additionally, the widespread recognition by the international audience that the UK’s economy is on a downturn may impact negatively on Winchesterà ¢â‚¬â„¢s bid to host the 2017 World Summit on Arts and Culture. Indeed, the current economic recession may translate into lost sponsorship deals for upcoming major international events. Porter’s 5 Forces Analysis The Porter’s 5 Forces model is one of the mostly used analytical frameworks in evaluating the competitive external environment with a view to understand the dynamics of the competitive structure in a particular sector or industry (Henry, 2008). The five forces that determine the competitive nature and overall long-term profitability of the sector include: ‘threat of market entry by new entrants; threat of alternatives; bargaining power of buyers; bargaining power of suppliers, and; the extent of rivalry between existing competitors (Henry, 2008). The decision to host the World Summit on Arts and Culture in a particular candidate city is ultimately made by IFACCA, implying that the international body cannot be evaluated against other bodies and agencies t o determine the level of competitiveness since IFACCA operates a monopoly in announcing decisions on successful cities to host the event. In terms of the competition faced by Winchester in ensuring that it is given the rights to host the 2017 edition of the event, the event organizers recognizes the presence of more developed and culture-centric cities bidding for the same event. To win the event, therefore, Winchester must develop the capacity to anticipate the moves made by the other candidate cities and also be conscious of the probability of having to compete with other new entrants for the rights to host the event. The conference/convention owners also form a critical component of Winchester’s matrix in bidding for the event because these owners are perceived as the suppliers of the facilities that will facilitate the event. Consequently, the relationship established by these suppliers and the event organizers for Winchester’s bid will ultimately determine the suc cess of the city in requesting for the rights to hold the event. A Critical Review of the Key Success Factors for the Event The evaluation done in the preceding sections of this bidding proposal identifies at least 5 success factors for Winchester’s bid to host the 2017 World Summit on Arts and Culture, namely: availability of modern conference facilities; solid foundation of public support for Winchester to pursue the bid to host the event; excellent record for handling a large influx of visitors/delegates to any kind of international event; excellent record of bidding for, and winning, the opportunity to host major international events, and; the presence of a target audience that values arts and culture. In the availability of modern facilities, this analysis has demonstrated that Winchester has a number of modern conference centres fitted with the latest amenities, including round-the-clock broadband internet access, telephone facilities and accommodation. The event owners , according to Swart Bob (2004), must be fully satisfied that a candidate city has the necessary facilities and infrastructure before committing the bid to host the event to that city. The support of the local population is of immense importance in bidding to host an international event of this nature because of the fact that it is the public and visitors who are largely expected to consume the presentations made during the event, hence giving the event its economic and social dimension. The UK has an outstanding record of handling a large influx of visitors/delegates to any kind of international event. This record may form the basis for consideration of Winchester to host the 2017 edition, particularly against the backdrop of ensuring the safety and security of delegates in a time when international terrorism is on the increase (Heslop et al, 2010). Equally, the UK has an outstanding record of bidding for, and winning, the opportunity to host major international events, with a maj or hall mark being the hosting of the 2012 Olympics Games in London. The outstanding record of winning the rights to host major events implies that there are many examples of best practice that the bidding team for the 2017 event could draw upon to enhance their chances of success. Lastly, the city prides itself of a huge following of artistic and cultural lovers, particularly due to its ageing population. This audience will greatly assist in bringing the material, economic and spiritual support needed for Winchester to win the bid for the hosting of the 2017 event. An Analysis of Strategic Options Available to Ensure Successful Hosting Based on a review of existing literature, the PESTLE analysis, the SWOT analysis and Porter’s 5 Forces analysis, the event organizers have identified two strategic priorities that need to be effectively addressed for Winchester city to succeed in its attempt to bid for the rights to hold the 2017 World Summit on Arts and Culture. These priorit ies, which have been identified using the Ansoff’s Product/Market Matrix, bears some level of overlap as discussed below. These priorities, if well addressed, will form the basis for justifying why IFACCA should give the rights to hold the 2017 event to Winchester City. It should be noted that the matrix is basically a tool that assists business entities to decide their product and market growth strategy guided by the assumption that the entity’s attempt to grow intrinsically depend on whether it market new or existing products/services in new or existing markets (Jackson, 2010). Priority 1: Winchester aspires to become a world cultural and heritage site, and have some of the most exquisite locations to show in the whole of UK. The local population and the political base of the city readily identify with artistic and cultural-related activities and discourses as the city is usually evaluated under the lens of art and culture (Jackson, 2010). The strategic priority, the refore, is to reinforce the already existing connections between the city and art/culture. This can be done using Ansoff’s growth strategy of market penetration by selling the existing artistic and cultural attractions to the local and international audience. The hosting of the 2017 event will therefore act as a catalyst for the city to secure its dominance of being a world cultural city through the employment of various strategies, including the creation of awareness about the city and its product offerings, advertising, and increasing the number of people visiting the city. Here, IFACCA is justified to give the rights to host the 2017 event to Winchester due to the city’s already existing reputation as a major world heritage site, a local population that readily identifies with artistic and cultural events, and a broad political support for the event. Priority 2: Winchester city has a relatively good level of overlap between tourism and the hosting of important natio nal and international events. However, it is generally felt that closer collaboration between these critical variable could serve as an important ingredient in leveraging substantial economic and social benefits for the city. The strategic priority, therefore, is for the bidding team to come up with viable ways to bring all stakeholders on board in attempts aimed at marketing major tourist attractions in the city through the hosting of major events. This can be successfully achieved using Ansoff’s concept of market development in that local stakeholders will be seeking to sell existing tourist attractions located in the city to new markets brought about by converging local people and international visitors into the city to participate in major events (Morden, 2007). Here, Winchester is justified to receive the rights to host the 2017 summit due to its ability to come up with new and enticing tourist attractions, as well as new ways of repackaging the sites to ensure they leav e a memorable experience to visitors. Recommendations to Strategy Approach The various analysis conducted in this bidding proposal have exposed a number of weaknesses that need to be addressed to reinforce Winchester’s chances of successfully bidding for the rights to host the 2017 World Summit on Art and Culture. To effectively deal with the issue of improving access to funding opportunities, the bidding team need to take contingency plans aimed at leveraging wider investment opportunities and identifying additional sources of funding rather than over relying on public funding streams. For instance, the team could develop innovative funding models such as raffles and competitions to raise the capital needed to organize a successful bid. To alter the public and the event owners’ perceptions about the ailing UK economy, the bid team, in conjunction with other interested stakeholders, could organize joint marketing initiatives on television and other communication medium s with the aim to portray the city as a place of resilient economic and cultural growth and regeneration driven by the presence of world-class cultural and heritage sites, as well as other major attractions such as a huge concentration of renowned public sector employers, including the University of Winchester (Hampshire County Council, 2011). Conclusion A strand of existing literature (Westerbeek et al, 2002; Martins Sera, 2011) demonstrates that cities are increasingly bidding to host major international events due to the positive economic and social ramifications associated with these events. These events have also been positively correlated with rapid infrastructural development and identity and image building for the hosting cities (Swart Bob, 2004). To achieve these benefits, however, cities need to employ strategic management and decision-making tools to inform their bidding and hosting strengths and weaknesses, as well as to establish existing priorities that could be effe ctively used to capitalize on existing opportunities while attempting to alter the perceived threats into probable alternatives. This bidding proposal concludes that Winchester City, Britain, has all what it takes to successfully bid for, and host, the 2017 World Summit on Arts and Culture. The justification for this conclusion is heavily derived on the various analyses undertaken in preceding sections of this document, as well as the analysis of critical success factors for Winchester/s bid. While some analyses demonstrates the city’s innate strengths in holding the event, some critical success factors, such as the availability of modern conference facilities, public support for art and culture, and an excellent record for holding such international events, will inarguably influence IFACCA’s decision on which city is best suited to host the 2017 edition of the event. These factors are unique to Winchester, thus there is a predominant possibility that city is destined to win the rights to host the event. List of References Fine, L. G. (2009). The SWOT Analysis: Using your Strengths to Overcome Weaknesses, Using your Opportunities to Overcome Threats. New York: CreateSpace. Hampshire County Council (2011). Winchester Town Access Plan. Web. Hede, A. M., Kellett, P (2011). Marketing Communications for Special Events: Analyzing Managerial Practice, Consumer Perceptions and Preferences. European Journal of Marketing, 45 (6), pp. 987-1004. Henry, A (2008). Understanding Strategic Management. Oxford: Oxford University Press Heslop, L. A., Nadeau, J., O’Reilly, N (2010). China and the Olympics: Views of Insiders and Outsiders. International Marketing Review, 27 (4), pp. 404-433. International Federation of Arts Councils and Culture Agencies (2011a). 7th World Summit on Arts and Culture 2017 – Bidding Guidelines to be released. Web. International Federation of Arts Councils and Culture Agencies (2011). IFACCA Announces Host for 6th World S ummit on Arts and Culture. Web. International Federation of Arts Councils and Culture Agencies (2012). Web. Jackson, M. O. (2010). Social and Economic Networks. New Jersey: Princeton University Press. Leonardsen, D. (2007). Planning of Mega Events: Experiences and Lessons. Planning Theory Practice, 8 (1), pp. 11-30. Martins, A., Serra, A. (2011). Market Impact of International Sporting and Cultural Events. Journal of Economics Finance, 35 (4), pp. 382-416. Maughan, C., Bianchini, F (2004). The Economic and Social Impact of Cultural Festivals in the East Midlands of England. Web. Morden, T. (2007). Principles of Strategic Management. London. Ashgate Publishing Richards, G., Wilson J. (2004). The Impact of Cultural Events on City Image: Rotterdam, Cultural Capital of Europe 2001. Urban Studies, 41 (10), pp. 1931-1951. Schneider, C. P. (2010). The unrealized Potential of Cultural Diplomacy: â€Å"Best Practices† and what could be, if only. Journal of Arts Management, Law S ociety, 39 (4), pp. 260-279. Swart, K., Bob, U. (2004). The Seductive Discourse of Development: The Cape Town 2004 Olympic Bid. Third World Quarterly, 25 (7), pp. 1311-1324. Westerbeek, H. M., Turner, P., Ingerson, L. (2002). Key Success Factors in Bidding for Hall Mark Sporting Events. International Marketing Review, 19 (3), pp. 303-322. Winchester City Council (2012). Visit Winchester. Web. This report on Winchester’s Bid to Host the 7th World Summit on Art Culture 2017: A Critical Analyses of Strengths Weaknesses was written and submitted by user Jessica Sherman to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

park chan wook essays

park chan wook essays Revenge and Fate in Park Chan-wook's Movies The Korean film director Park Chan-wook's recent movies focus on tragic aspects of human fate and revenge. "My themes repeating without my real intention, are violence both as a criminal act and an evitable act committed by someone who wants to be rescued from the misfortune." (Park. Interview 61) Like his statement, director Park portraits the characters who can never escape from their fate. Then how are these distinctive features represented in his movies? In what points are the movies same or different? "Sympathy for Mr. Vengeance" (2002), "Old Boy" (2003), and "Three, Monster" (2004) clearly show how explicitly Park has depicted the tragedy of human desire by using ironical devices and direct "Sympathy for Mr. Vengeance" (2002) is a story about a victim of fate who has lost his loving daughter. After being fired from Dong-jin's (Song Gang-ho) factory, Ryu (Shin ha- gyun), who has hearing difficulty, sells his kidneys to save his sister's life. But he gets swindled by the secret dealers of the internal organs and he kidnaps his ex-boss Dong-jin's daughter to make money. After a while his sister finds out the fact and commits suicide and to make things worse, Dong-jin's daughter is drowned by an accident. Dong-jin thus carrys out a revenge for the people who killed his daughter. therefore, Ryu and his girl friend as well as his co-worker Young-mi (Bae Doo-na), are excuted by Dong-jin and at last, Dong-jin is also killed by young-mi's anarchic revolutionist fellows. During his act of revenge as a judgement on his daughter's death, Dong-jin gradually becomes a freak like other villains in this movie. This is, above all, an invisible power named 'fate' has worked so importantly to put the characters into the endless chain of misfortune and violence. If Ryu had not been a deaf ...

More Answers to Questions About Capitalization

More Answers to Questions About Capitalization More Answers to Questions About Capitalization More Answers to Questions About Capitalization By Mark Nichol Here are several questions that have come up recently from readers about capitalization, followed by my responses. 1. Are seasons proper nouns? Although people often capitalize the names of seasons especially in academic contexts, such as in â€Å"Fall Semester† and the like, or in reference to quarterly publications, such as in â€Å"the Summer 2013 issue† they are common nouns and should be lowercase, except as part of proper names (for example, â€Å"the Winter Olympics†) or in poetic personification (such as in â€Å"when Spring sheds her tears in April†). 2. I am about to write an article about self-publishing, and I am rephrasing my paragraphs to avoid starting the sentence â€Å"eBooks are . . . .† However, I am curious to know if a sentence can be started with a lowercase e. (I suppose the same thing could also be said of iPads, too.) Should I write E-books, eBooks, or Ebooks? The Chicago Manual of Style, the premiere style resource for US publishers, recognizes the ubiquity of such terms and recommends making an exception to the rule of always beginning a sentence with an uppercase letter: â€Å"iPads are . . . .† The Associated Press Stylebook, its equivalent for periodical publications, however, recommends changing a lowercase initial letter to uppercase when it begins a sentence: â€Å"IPads are . . . . I recast such a sentence if possible but agree with Chicago; the fact that an accommodation needs to be made is unfortunate, but AP’s style is ugly. In this case, though, the question is not a concern, because ebook (or e-book, if you prefer, but not the outdated E-book) is not a proper name; it is equivalent to email (or e-mail). At the beginning of a sentence, treat it like any other first word: â€Å"Ebooks are . . . .† 3. Botanical/horticultural names are italicized (because they are Latin) and consist of at least two parts: the genus (capitalized) followed by the species (not capitalized) - for example, Aloe vera. In writing about the genus more widely, then Aloe is often used alone as the family name and is italicized. But what does one do when the Latin botanical genus name is turned into a plural by adding an s? Then it is English, not Latin. So, presumably, the italics get dropped. But what happens to the capitalization? Is the English variant still capitalized? Good question. If one writes, for example, â€Å"The garden maintains one of the largest and finest collections of aloes outside of Africa,† rather than â€Å"The garden maintains one of the largest and finest collections of Aloe outside of Africa,† the English plural form, as indicated in the first variation, should be lowercase. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Inquire vs EnquireThe Four Sounds of the Spelling OUHonorary vs. Honourary

More Answers to Questions About Capitalization

More Answers to Questions About Capitalization More Answers to Questions About Capitalization More Answers to Questions About Capitalization By Mark Nichol Here are several questions that have come up recently from readers about capitalization, followed by my responses. 1. Are seasons proper nouns? Although people often capitalize the names of seasons especially in academic contexts, such as in â€Å"Fall Semester† and the like, or in reference to quarterly publications, such as in â€Å"the Summer 2013 issue† they are common nouns and should be lowercase, except as part of proper names (for example, â€Å"the Winter Olympics†) or in poetic personification (such as in â€Å"when Spring sheds her tears in April†). 2. I am about to write an article about self-publishing, and I am rephrasing my paragraphs to avoid starting the sentence â€Å"eBooks are . . . .† However, I am curious to know if a sentence can be started with a lowercase e. (I suppose the same thing could also be said of iPads, too.) Should I write E-books, eBooks, or Ebooks? The Chicago Manual of Style, the premiere style resource for US publishers, recognizes the ubiquity of such terms and recommends making an exception to the rule of always beginning a sentence with an uppercase letter: â€Å"iPads are . . . .† The Associated Press Stylebook, its equivalent for periodical publications, however, recommends changing a lowercase initial letter to uppercase when it begins a sentence: â€Å"IPads are . . . . I recast such a sentence if possible but agree with Chicago; the fact that an accommodation needs to be made is unfortunate, but AP’s style is ugly. In this case, though, the question is not a concern, because ebook (or e-book, if you prefer, but not the outdated E-book) is not a proper name; it is equivalent to email (or e-mail). At the beginning of a sentence, treat it like any other first word: â€Å"Ebooks are . . . .† 3. Botanical/horticultural names are italicized (because they are Latin) and consist of at least two parts: the genus (capitalized) followed by the species (not capitalized) - for example, Aloe vera. In writing about the genus more widely, then Aloe is often used alone as the family name and is italicized. But what does one do when the Latin botanical genus name is turned into a plural by adding an s? Then it is English, not Latin. So, presumably, the italics get dropped. But what happens to the capitalization? Is the English variant still capitalized? Good question. If one writes, for example, â€Å"The garden maintains one of the largest and finest collections of aloes outside of Africa,† rather than â€Å"The garden maintains one of the largest and finest collections of Aloe outside of Africa,† the English plural form, as indicated in the first variation, should be lowercase. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Inquire vs EnquireThe Four Sounds of the Spelling OUHonorary vs. Honourary

POLLOCK the film Essay Example | Topics and Well Written Essays - 250 words

POLLOCK the film - Essay Example There are a variety of sacrifices made by Pollock’s friends, family, and colleagues. For instance, Pollock’s girlfriend and eventual wife, Lee Krasner, sacrifices her own well being and success in order to support Pollock’s painting. In addition to becoming his manager, Lee also takes care of Pollock when he is diagnosed as neurotic and continually tries to help him with his alcoholism. She essentially supports Pollock financially as well because he is not able to sell any paintings due to his inability to change his paintings for potential clients. Lee even appears to sacrifice motherhood because she knows that she must be there to care for Pollock and his mental health problems, in addition to pushing him to continue his art. Later on, she has to sacrifice her own happiness as she puts up with the affair between Pollock and Ruth Kilgman. Pollock also must make some sacrifices for his art. In the film, the audience sees Pollock struggle to sell his paintings. This is mostly due to the fact that Pollock does not appear to want to modify his paintings according to the tastes of others. Because he refuses to do this, art buyers are not purchasing his paintings. He seems to believe that his art is not as pure, or that he loses some of his artistic integrity if he gives in to the buyer’s desires. He is forced to sacrifice this type of mindset when Life magazine decides to write about him which appears to bother Pollock as he does not seem to want this added attention and seems to believe that he is a phony or a sell out for allowing Life magazine to cover him. Ultimately, he sacrifices his own career and life due to his alcoholism which ends up causing a deadly car cash. Due to the fact that so much pain and struggle surrounded Pollock’s life and career, the question of whether or not it was all worth it floats to the forefront of the discussion. Without the controversy and early death, it is likely that Pollock would not have been as

Current event Analyses Essay Example | Topics and Well Written Essays - 1750 words

Current event Analyses - Essay Example He gave us several benchmarks by which to judge writing or speech. I shall use those devices to analyze the recent speech by President Obama after the Boston terror attacks. Terrorism is a problem of huge magnitude globally. With the killing of Osama bin Laden, the President had earlier on reassured the nation that terrorism will be a thing of the past. However, an attack of the most elementary kind happened and several people lost their lives. Therefore, it is important to see how the president, who is well known for his good oratory skills, used this attribute to reassure the nation again. Apart from analyzing the elements of oratory that the President employed, there shall also be a focus on the effectiveness of the speech. One of the most important parts of rhetoric that should never be ignored is the setting. Usually in rhetorical analysis, there is a focus on the text, choice of words and even delivery, however; minimal attention is given to the setting. The setting was very im portant in this case because of two main reasons. One of the reasons is that the President chose to deliver his speech on the attacks in the town where the attacks took place. This is important because he gets to connect emotionally with the people who are affected by the killings. He could have chosen to deliver the speech from the White House, an equally important place, but far removed from the tragedy at hand (â€Å"Boston Marathon Bombing: Mystery Remains over Motive†). Another notable aspect about the President’s chosen setting is that it was a church. This was a time when the nation’s faith in the ability of government to fully protect them against any harm had been shaken. That faith needed to be strengthened and the best place to do that was at the church. The atmosphere was also better attuned to the humility that Americans had been subjected to by this event. We all know Americans as people who have an overly optimistic sense of their own abilities. T he ability to stop criminal attacks was wounded by this attacks and humility was necessary to try and better come to terms with the fact that terrorism is advancing, just as government’s military capabilities improve (Crocker 34). There are three kinds of appeals that we have come to associate with rhetoric. These appeals are to the pathos, the logos and to ethos (Pass 56). All these are certainly detectable in the President’s speech and they shall form the basis of my analysis of this speech. The appeal to the pathetic is the appeal to the emotions. The appeal to the logic and ethics are as straightforward as they sound (Genung 45). The most outstanding device that the President uses in this speech is metaphor. This is a device that runs throughout the President’s speech. The President begins by invoking scripture readings. This was a church service after all, so in a way it was expected. However, he takes it a little further than normal. He says that scripture tells us to â€Å"run with endurance the race that is set before us.† This is a statement that connects with the tragedy at hand in more ways than one. First of all it is important to remember that the attacks that necessitated this speech were targeted at runners in one of the most famous races, the Boston Marathon. This is an annual race that attracts participants from across the world. Likening the marathon to our ‘race in life’ is a strong way of trying to assure the people that life must go on after this gruesome event. The President extends that metaphor on and on

MG420 DLC Labor Relations Essay Example for Free

MG420 DLC Labor Relations Essay 1. Define the term â€Å"collective bargaining† and list and describe four issues that are mandatory components of a collective bargaining agreement. Efficiency, equity, and voice, these are the three primary objectives of labor relations, of employees, and even of some management employees. Workers seem to lean more towards equity and voice at the workplace, while management usually prefers efficiency. The complicated part is attempting to balance all three for an overall idyllic medium at the workplace for both employers and employees. One of the most encouraging guidelines that should be taken in attaining this balancing act would be through collective bargaining. Collective bargaining is a process of negotiating an agreement regarding the terms and conditions of employment through a system of shared responsibility and decision-making between labor and management (Budd 11-12). During a collective bargaining period, workers representatives approach the employer and attempt to negotiate a contract which both sides can agree upon, terms can typically be about wages, hours, promotions, benefits, and other employment components as well as procedures for handling disputes arising under it. An example that can better explain the importance of a collective bargaining is in an article called â€Å"Teachers union sues Middleton-Cross Plains school district†, (http://host.madison.com/news/local/education/local_schools/teachers-union-sues-middleton-cross-plains-school-district/article_d169fd40-5996-11e0-9c87-001cc4c03286.html), the author discusses how the union representing teachers in the Middleton-Cross Plains School District sued the district Monday over their collective bargaining negotiations. According to the complaint filed in Dane County Circuit Court, the union said the district bargained in bad faith and proposed non-negotiable contract changes including removal of just cause for discipline and discharge, total district discretion of work  hours, elimination of seniority protections, elimination of fair share union dues, modifications/freezes on salary schedules and elimination of compensatory time off. The union also objected to the district proposal that the School Board be the final step in the grievance procedure as opposed to having a third-party arbitrator as the current agreement states (Kittner, 2011). In this article, we see how the teacher’s union could not effectively negotiate an agreement regarding the terms and conditions of employment with the Cross Plain school district and had to sue for a good-faith collective bargaining agreement. According to our textbook, four issues that are mandatory components of a collective bargaining agreement are a s follow: (Budd 11-12) Compensation: Wages and benefits Vacations and holidays Shift premiums Profit sharing Employee Rights and responsibilities: Seniority rights Job standards Workplace rules Employer rights and responsibilities: Management rights Just cause discipline and discharge Subcontracting and safety standard Dispute resolution and ongoing decision making: Grievance procedures Committees and consultation Renegotiation procedures The two mandatory components of a collective bargaining agreement I would like to discuss in more detail are employee rights and grievance procedures. According to our textbook one of the four types of employees’ rights frequently granted in union contract is â€Å"just cause discipline and discharge†, an employee can be disciplined and discharged only for â€Å"cause† or â€Å"just cause†. As such, employees have the right to insist there be valid, job-related for reasons for discipline and dismissal (Budd 310). In an  article called â€Å"Is Poor Performance â€Å"Just Cause† for Discharge?†, provides a good example of employees’ rights â€Å"just cause discipline and discharge. The article discusses how the Indiana Court of Appeals ruled in favor of an employer who had discharged an employee for poor performance. The court ruled that the employees’ poor performance constituted a â€Å"breach of duty reasonably owed the employer† which is one of the seven reasons that constitute â€Å"just cause† for discharge under Indiana law and contracts (Lyman, 2012). The article also discusses how employer tried to improve the employees’ behavior. â€Å"The employee’s supervisors repeatedly discussed with employee the mistakes†¦but the mistakes â€Å"would happen over, and over, and over again.† Co-workers had continuing problems with the employee where she would always blame others for her problems. Despite counseling on multiple occasions, she showed no improvement† (Lyman, 2012). The second mandatory component of a collective bargaining agreement I would like to discuss, is grievance procedures. According to our textbook, a grievance is generally defined as a claim by an employee that he or she is adversely affected by the misinterpretation or misapplication of a written company policy or collectively bargained agreement. To address grievances, employers typically implement a grievance procedure (Budd 321). Most collective bargaining agreements include procedures for filing and resolving grievances. An article from the Daily Freeman News called â€Å"Saugerties school board wants grievance discussion with teachers’ union instead of arbitration† (http://www.dailyfreeman.com/general-news/20140215/saugerties-school-board-wants-grievance-discussion-with-teachers-union-instead-of-arbitration), discusses a grievance raised during a Board of Education meeting which involves a guidance counselor in the junior high school who has 329 students, which exce eds the 250 maximum student load. The union, in filing its grievance, asked that the student load be reduced and the counselor receive additional pay for the period in which it exceeded 250 (Zangla, 2014). Within a union environment, the processes will typically involve the employee, union representatives and members of the employer’s management team. The article goes into detail how they will be meeting and try to avoid arbitration. â€Å"Board President George Heidcamp said trustees want to resolve  the grievance with the teachers’ union without going to arbitration, which could cost taxpayers $10,000 or more† (Zangla, 2014). In summary, collective bargaining centers on the basic components of the system where employees, employers and union members meet in order to find what works best and find a solution. A key note to successful collective bargaining is the state of affairs and persons who are entrusted to negotiate should have the traits of patience, trustworthiness, friendliness, integrity, and fairness. Collective bargaining through its mandatory components have enabled many unions and labor management to either agree or take the next steps in trying to get a fair and profitable agreement for both parties. Works Cited Budd, John W. Labor Relations: Striking a Balance. New York, NY: McGraw-Hill, 2013. Print. Kittner, Gena. Teachers union sues Middleton-Cross Plains school district. 28 Mar 2011. Web. 19 Apr 2014. . Lyman, Stephen W. Is Poor Performance â€Å"Just Cause† for Discharge? 31 Aug 2012. Web. 19 Apr 2014. . Zangla, Ariel. Saugerties school board wants grievance discussion with teachers’ union instead of arbitration. 15 Feb 2014. Web. 19 Apr 2014. . 2. List and discuss three U.S. laws that support collective bargaining, and three examples of employer unfair labor practices. We have learned that collective bargaining is the negotiations involving the representatives of labor and management for terms and conditions of employment that will apply to the employee. It is also important to understand labor laws that support collective bargaining that protect union activity to balance efficiency, equity and voice. According to our textbook, the three U.S. laws that support collective bargaining between labor and management, are the National Labor Relations Act of 1935 (The Wagner Act), the Labor Management Relations Act of 1947 (The Taft-Hartley Act), and Labor Management Reporting and Disclosure Act of 1959 (The Landrum- Griffin Act) (Budd 109). The National Labor Relations Act (NLRA) of 1935, also known as the Wagner Act builds upon previous legislative attempts to promote and protect workers’ abilities to unionize in the private sector if they so choose. It guarantees the right of employees to organize and bargain collectively with  their employers, and to engage in other protected organized activity. Employees covered by the Act are also protected from certain types of employer and union misconduct. (Budd 119). In an interesting Wall Street Journal article called â€Å"Volkswagens Union Gamble† (http://www.no2uaw.com/vws-gamble.html), provides a good example of the National Labor Relations Act (NLRA) at work. The article discusses how Volkswagen and the United Auto Workers union are trying to get workers from Chattanooga, TN plant to vote on unionizing. According to the article, â€Å"Volkswagen workers in Chattanooga are voting this week on whether to become the first foreign-owned unionized auto plant in the American South. The United Auto Workers union desperately needs the victory and is getting help from the National Labor Relations Board and even from Volkswagen, which may come to regret selling out their workers to the union† (WSJ, 2014). The editorial also goes into detail how the UAW tried to sidestep a secret-ballot election via a dubious card check. There logic for this was due to the fact that the Wagner Act allows a union to be certified if a majority of workers sign authorization cards and an employer acquiesces. Unfortunately, the workers argue that non-union plants have lower production costs, more workforce flexibility and less labor strife. They also argue â€Å"Volkswagens un-neutral neutrality agreement with the UAW is arguably a violation of Taft-Hartleys prohibition on employers giving a thing of value to a union seeking to organize its employees† and filed charges with the NLRB alleging that the UAW had lied to workers and bullied them into signing cards (WSJ, 2014). The debate about Volkswagen’s violation of the Taft-Hartley Act is ongoing and it takes us to our second U.S. laws that support collective bargaining. The Labor Management Relations Act of 1947, which is also known as the Taft-Hartley Act amends and adds to the Wagner Act in diverse and far-reaching ways and can be divided into three categories, â€Å"Restrictions on union actions, Enhanced rights of individuals and employers, and New dispute resolution procedures† (Budd 128). The purpose and policy of the Taft-Hartley Act was â€Å"to prescribe the legitimate rights of both employees and employers, to provide orderly and peaceful procedures for preventing the interference by either with the legitimate right of the other, to protect  the rights of individual employees in their relations with labor organizations and to protect the rights of the public in connection with labor disputes affecting commerce† (Budd 127). The act also empowers the U.S. president to petition a court to suspend a strike deemed a national security strike (Budd 128). In an article from the New York Times called â€Å"Dockworkers Strike Threatens to Close the East Coast Ports† (http://www.nytimes.com/2012/12/27/business/dockworkers-strike-threatens-to-close-east-coast-ports.html?_r=0), discusses how â€Å"dockworkers are flexing their muscles again, threatening a strike that would shut seaports from Massachusetts to Texas. It would be the first such coast wide strike since a two month walkout in 1977 that paralyzed the flow of tens of billions of dollars of imports – and the nation’s retailers and other businesses fear a painful replay if the 14,500 dockworkers make good on their threats† (Greenhouse, 2012). The strike threat has so alarmed corporate America that of more than 100 business groups which wrote to President Obama to urge him to intervene to push the two sides to settle – and, if need be, to invoke his emergency powers under the 1947 Taft-Hartley Act to bar a strike (Greenhouse, 2012). Eventually the strike was averted, the two sides agreed to sit down with the Federal Mediation and Conciliation Service to discuss extending the long shore workers’ contract, during which time both negotiations and port operations would continue. Another U.S. law that supports collective bargaining is the Labor Management Reporting and Disclosure Act of 1959 (The Landrum- Griffin Act) deals with the relationship between a union and its members. The Landrum- Griffin creates a bill of rights for union members that guarantees all union members equal rights of participation in internal union affairs, including voting and expressing views† (Budd 131). Part of the bill of rights of this act specifically mentions that all union members are entitled to receive a copy of the collective bargaining agreement. Additionally, the Landrum-Griffin Act tries to hinder corruption and racketeering in three ways. â€Å"First, unions and their officer are required to disclose financial records by filing reports with the U.S. Department of Labor. Second, the Landrum-Griffin act restricts the use of union trusteeships. Third, the Landrum-Griffin Act establishes the fiduciary responsibility of union leaders† (Budd 132-133). In a Wall Street Journal article titled â€Å"Obama Tries to Stop Union Disclosure† asserts how union membership peaked in the 1950s, when more than one-third of American workers belonged to a union. Approximately just about 7.6% of American private-sector workers belong to a union. A Rasmussen Research survey conducted in March found that 81% of nonunion members do not want to belong to a union. (WSJ, 2009). The response by union leaders and their Democratic allies to declining union membership is the Employee Free Choice Act. To increase unionization, it would deprive workers of private balloting in organizing elections, and it would substitute a signature-card process that would expose workers to coercion. The bill would also deny workers the right to ratify, or not ratify, labor contracts drafted by government arbitrators when negotiations in newly unionized workplaces exceed the bills rigid timetable (WSJ, 2009). Unfortunately, we see that instead of the democratic government abiding by the Landrum-Griffin Act, it is trying to create laws to appeal some of the current laws that protect union members from the unions or government. In the three above cases, the U.S. laws support collective bargaining, as well as protect from employer unfair practices. An unfair labor practices are defined according to our textbook as an illegal employers’ actions (Budd 122). The Wagner Act or the National Labor Relations Act has specific guidelines that both employees and employers must follow in order to maintain a positive work environment. At times, unfair labor practices do occur and place the workers in chaos. One of the unfair labor practice prohibits employers from interfering, restraining, or coercing employees who are exercising their Section 7 rights. Circulating antiunion petitions, using unnecessary surveillance to watch union activities, threatening employees with being fired, demoted, or causing physical harm, and bribing employees with wage increases are examples of Section 8(a)(1) known as the â€Å"universal enforcer† because it covers all employer violations of employee rights (Budd 123). The second unfair labor practice is known as Domination of a Labor Organization or Company Union Ban. Senator Wagner wanted to avoid management â€Å"handling† unions, preventing workers from forming legitimate, independent unions. Employers that initiate the formation of a union, provide financial support to a union, create a  nonunion employee representation plan, or create a labor-management committee that discusses wages and working conditions with some give and take with management is in direct violation of Section 8(a)(2) (Budd 123-124). The third unfair labor practice deals with employers discriminating to encourage or discourage union membership. Examples include firing a union supporter or someone trying to form a union, transferring a union supporter to a less desirable job or promoting an employee because of opposing a union, refusing to hire a potential employee because of past union participation or simply closing a part of a business because of antiunion reason s are examples of Section 8(a)(3) (Budd 123-124). A good example of two unfair labor practices is in an article called â€Å"1981 Strike Leaves Legacy for American Workers† (http://www.npr.org/templates/story/story.php?storyId=5604656), in which the author discusses how over 30 years ago, former President Ronald Reagan set a defining moment in the history of the aviation, his presidency, and labor relations by firing thousands of unionized air traffic controllers for illegally going on strike. In February 1981, new contract negotiations open between Professional Air Traffic Controllers Organization (PATCO) and the Federal Aviation Administration (FAA), which employs the air-traffic controllers. Citing safety concerns, PATCO calls for a reduced 32-hour work week, a $10,000 pay increase for all air-traffic controllers and a better benefits package for retirement. Contract negotiations with the FAA stall (Schalch, 2006). Then in August 1984, strike action began with 13,000 employees walking off the job in various locations, halting operations as busy airports including Dallas, Fort Worth, Atlanta, and Chicago. At that point, then President Reagan intervened sending a warning statement that anyone not returning to work within 48 hours would be terminated. Two days later most of the striking employees were fired. They were replaced by employees not participating the protests and military air traffic controllers (Schalch, 2006). As I understand the employer unfair practices, the firing of the unionizes traffic controllers and the hiring of new traffic controllers was a direct violation of Sections 8(a)(1) and (3), threatening employees with job loss, firing a union supporter, and promoting a union opponent to a better job. In conclusion, the three labor laws have shed some much needed light as to the rights of both employers and employees, not to mention has also set some much needed boundaries as to how far each side can go without treading into illegal or unfair territory. These laws must be put into place to regulate both sides equally and it also provides no confusion as to the right and wrong paths one must take when leading to collective bargaining. The examples of unfair labor practices by employers provide a clear view as to the lengths some employers will go to in an attempt to avoid or divert a union being organized. The Wagner Act has specific sections in its law that provides employers the knowledge of what is acceptable behavior and what is not. Works Cited Budd, John W. Labor Relations: Striking a Balance. New York, NY: McGraw-Hill, 2013. Print. Greenhouse, Steven. Dockworkers Strike Threatens to Close East Coast Ports. 26 Dec 2012. Web. 22 Apr 2014. . Schalch, Kathleen. 1981 Strike Leaves Legacy for American Workers. 2006 Aug 2006. Web. 22 Apr 2014. . Wall Street Journal (Editorial): Volkswagens Union Gamble. 12 Feb 2014. Web. 20 Apr 2014. . 3. Describe the process of establishing and decertifying a collective bargaining unit in the workplace. As discussed earlier in this research paper, the definition of collective bargaining is technically when a group of employees negotiate as a unit with their employer over pay, benefits and working conditions. Chris Langford, a strategist and organizer at the International Federation of Professional and Technical Engineers (IFPTE), (http://www.ifpte.org/news/details/Why-Collective-Bargaining-Rights-Are-Important), states that the principle stems from the idea that as a group, employees have more strength or bargaining power if they collaborate than they do if they try to negotiate with their employer individually. Because of its basis in collaboration, collective bargaining is inherently a democratic process since a majority of employees select the subjects they bargain over and vote on whether they agree to a contract (Langford, 2012). In our textbook the author, discusses how a bargaining unit is a group of several workers involved in a similar industry or occupational field that, on the determination of the National Labor Relations Board (NLRB), can engage in collective bargaining (Budd 199). This group also helps the union represent the other employees in the industry to handle any issues, improprieties, or unfair work ethics or practices that may come to light. To establish a bargaining unit, certain laws and doctrines must be strictly adhered to, the worker group must also have first established an organized union the deals with their specific industry. The union represents the group exclusively, and deals with all negotiations and discussions to further the workers causes. Once a union has been formed, the NLRB, looks at several criteria before allowing part of the worker group to be recognized as a bargaining unit. The NLRB reviews the workers mutual interests in working conditions, wages earned, training protocols, and number of hours in a work week. They also look at the management scope, the public interest factor, and the worker groups history of bargaining in the past through other associations (Budd 200). According to an article called â€Å"WNBA and Players Association Sign New Collective Bargaining Agreement† , the Womens National Basketball Association (WNBA) and the Womens National Basketball Players Association (WNBPA) announced that they have entered into a new eight-year collective bargaining agreement. The new collective bargaining agreement includes an additional 12th roster spot, salary cap increases and reduced revenue sharing thresholds, making it more likely that the players will share in league revenue growth. In the article, we can see how an established a collective bargaining unit represent its specific employees (women basketball players) to conduct collective bar gaining with their employers (WNBA, 2014). So what happens if the collective bargaining unit (union) employees no longer want to be represented? To determine the wishes of the majority of the employees, the National Labor Relations Act (NLRA) allows employees to call for a special election to get rid of the union as their â€Å"exclusive representative.† This is called a Decertification election.

East Of Eden :: essays research papers

Growing up and change is a very important role in a person’s life. Everyday people do this, some for the better and others for the worse. In the movie East of Eden, Aaron is the son that changes for the worse. He becomes a drunk and leaves for a war he doesn’t believe in. As for Abra she takes on the role of support for Cal and his father, Adam. She is the glue for the bond that forms between them. But she soon realizes that the better she knows Cal, the more she starts to fall in love with him. Cal shows a remarkable turnaround from being the evil unloved son, to being the one that is there for his father while he is on his deathbed. All three of these characters show a form of change in growing up. We all have the ability to grow up, some just take advantage of this opportunity. The key is how you decide to grow up. Either for the better, like Cal, or the downside, like Aaron did.   Ã‚  Ã‚  Ã‚  Ã‚  Aaron is the only character who shows a reversal, going from the good son with sweet girlfriend to a drunken fool. It might have been for shadowed by the way he showed his love to Abra, it was a false love. He was with her because that is whom he was supposed to be with. It didn’t seem he had deep emotions for her. Then in the end she leaves him for Cal, who she has, fell in love with. Aaron also lived in a closed world, not open for new ideas. When he was told that his mom was dead, that is what he believed and never questioned it. So when he found out that she was alive and a whore, his whole perfect world came crashing down. Aaron goes out and drinks a lot of alcohol and smashes his head threw a train window. He couldn’t except the truth about his own family. Aaron’s life is almost tragic; he had everything going for him. Then, in a day’s time, he has lost it all.   Ã‚  Ã‚  Ã‚  Ã‚  One of the most significant characters is Abra. Abra starts out as this innocent unaware girlfriend of Aaron and winds up being one of the main ingredients in Cal and Adam’s coming together. She goes from saying that Cal “is the bad son'; and that “he scares me'; to being the one who falls in love with him.

The Body Shop Marketing Essay

1) Anita Roddick created the body shop in 1976 with the objective of opening an environmentally conscious cosmetic store. Today, the Body Shop (BS) has grown from being a single â€Å"hippie† store in England to a multinational company with over 2265 stores in 50 countries enjoying sales of ? 820,000 in 2006/2007 period. (mintel 2006) People say that â€Å"one person cannot make a difference† but Anita Roddick proved it wrong by sticking to here ideals and ideas of doing business. This extract from the Body Shop’s mission statement ‘to dedicate our business to the pursuit of social and environmental change’ (www. thebodyshop. co. uk), shows us how she created a new way of dealing with customer needs and wants. She saw it as a better option to put customer and society in the first place and by doing so, gain sales for good conduct. This way of doing business was not only proved to be extremely successful but many marketers followed the BS concepts, attempting to maximise potential profit by imitating Dame Anita Roddick’s set of ideals or values. Throughout this essay, we will investigate how Anita Roddick successfully used marketing tools to promote her chain of shops and her strong principles and see how today’s businesses can follow Roddick’s footsteps in successfully targeting the emergence of new consumer groups in the organic food market. Anita Roddick’s BS has not been an immense success for no reason. An explanation of the BS general success in world markets is that she was one of the pioneers in developing a more ethically based business. We will have a look at how she maximised the 4 P’s (product, place, promotion and price) to promote her chain of shops and strong principles. Product The BS sells and produces cosmetics and toiletries made from natural ingredients all over the world targeting principally women with a medium to high income and with deep social conscience and commitment. Its product range can be divided into eight categories each including a range of quality products. Each body lotion, shampoo, bath & shower gel, etc. comes in different sizes in recycled, recyclable or biodegradable packaging. The Product Life Cycle of the BS is still in the growing stages as competition is still increasing due to an increase in interest in the industry’s potential. Furthermore, the market is continuously evolving as more and more people become more ethically aware. Branding is very important as it differentiates the company from other skincare companies. Anita Roddick managed to create a brand which positioned itself as promoting good environmental ethics at a time where Europe was becoming â€Å"greener†, strongly differentiating itself from companies looking to increase profits at any legal cost to the environment and to society. But since the French cosmetic giant L’Oreal bought the BS, BrandIndex measured a drastic drop in the ratings of BS reputation. Even though, the company promised to keep its ethical cosmetic brand intact, the public’s opinion on the BS did not take long to change. (http://www. brandrepublic. com) Price The Body Shop has been able to set premium prices because of the assumption that people would be willing to pay more for a product which they think is contributing to social and ethical issues. The fact that the BS is involved in issues such as fair trade, animal testing and has strong environmental views gave them the competitive advantage of product differentiation. But since competitors such as Boots or Bath & Bodyworks in the states have started their own natural product range at prices below the BS, profits have decreased in comparison to previous years. From 2002 to 2003 sales grew by only 5% compared with competitors whose sales rose by 27% in the same period. It could also be said that the BS prices are in the mid market pricing range as there are products more expensive such as for example Boots natural-based products but much cheaper than Chanel or Estee Lauder beauty products. Furthermore, the cost of production of the BS products may be higher because of fair trade issues with local communities. But critiques say that the â€Å"Trade not Aid† projects are simply a marketing tool and that not even 1% of the sales go to the projects. (www. mcspotlight. org) Promotion The BS way of advertising has mostly been done through indirect advertising. Indeed, by associating themselves to Greenpeace or the save the whales project or by doing fare trade with indigenous communities for example, journals, newspapers and magazines have written about the company’s products, campaigns and beliefs without the company actually carrying out or spending any money into promotion campaigns. The BS believes that beauty is reality and strongly disagrees on the advertising campaigns trying to glamorise their products – ‘We're saying our products will moisturize, cleanse and polish; they will not perform miracles. (Mrs Galanti, 1997). This was stated in 1997 after the release of a rare mainstream campaign called â€Å"Love your body† due to increased competition in the marketplace. The Body Shop also makes extensive use of its web site, delivery lorries and shop windows to communicate its campaigns and beliefs. Packaging is also a way of promoting a product. By showing consumers that the BS is involved in recycling plast ic bottles used in the packaging of a product for example, it positions itself furthermore in the customers mind as being an environmentally caring organisation. It also tried to push consumers to use refills but the impact of this campaign was minimal. Furthermore the BS also called for more people to recycle their old mobile phone. (Mintel, 2004) Place The BS looks closely at the store location, as customer accessibility to the store is very important. They are usually located on high streets, in department concessions depending on important factors of accessibility such as parking, visibility or even public transport. Stores are usually arranged as a boutique layout with products arranged according to their function. The atmosphere of the BS retail outlets is relaxed and sympathetic, inherent to the overall design of the BS shops. There is plenty of information on ingredients and the origin of the product available to the customer. Furthermore the BS rapid growth and international expansion was helped through franchising. Finally, the rise in demand for ethical products has provided many opportunities for marketers. Dame Anita Roddick, was one of the first to point that out and through product innovation and brand reputation, she managed to build a multinational company from virtually nothing. However, today’s cosmetic market has highly evolved and is far more competitive than it used to be. The challenge for the company is to revitalise its retail outlets, improve their product offer and brand communications in order to grow store sales and invest in employee development and customer service. 2) Markets within an economy rapidly change offering opportunities for companies to increase profit and to expand. The marketer’s job is to react to these changes and put the company in the right direction. The organic food market for example has grown rapidly with consumers increasing spending on â€Å"ethical† food by 800 million to approximately ? 5. 6 billion in 2006 (â€Å"Ethical consumerism report 2006†- Co-operative bank). Furthermore, most developed countries are seeing a rise in organic produce, ‘The organic market has boomed in recent years, growing by 25% annually on average’ – (www. timesonline. co. uk). These figures show us that the organic movement is moving on a global scale with an increase in consumer interest in how and where food is produced. It could be said that the rise in the demand for organic products is due to the rising average age and due to media spotlight. Indeed, media are constantly focusing on the consequences of climate change and on how the earth’s resources are being depleted pushing fellow human beings to act more responsibly and ethically in what food products they buy. This has lead people to believe that by eating organic food, a person will stay healthy – ‘studies in 2006 and 2007 have found higher levels of Vitamin C in organic fruit and 68 per cent higher levels of omega-3 in organic whole milk than non-organic whole milk. (www. bbc. co. uk). On the other hand, with more elderly people in the UK after the baby boom of the early 50’s, the market is likely to see people buying organic/healthy food rather than GM food offering new opportunities to marketers in terms of how to advertise and promote their products. This could be done through promotional campaigns aimed at elde rly people, informing them of the availability of organic food in their respective supermarkets or by associating the organisation to environmentally friendly associations such as Greenpeace and beneficiate of indirect advertising. To be the first to come into a customers mind as being an organisation which cares about the environment would definitely give the company a strong competitive advantage. Two of the major leading supermarkets such as Tesco and Sainsbury have both recognised these changing consumer needs and have introduced organic food and organic policies within their stores – ‘To meet this growing demand Sainsbury’s has re-launched its organic range as Sainsbury’s SO organic and is committed to broadening the appeal of and extending its comprehensive range of organic foods. ’ (www. jsainsburys. co. uk). Additionally, Sainsbury has recently ‘banned the use of palm oil from unsustainable sources in its own-brand products’ which has been argued by Greenpeace as a â€Å"positive first step† towards the end of the destruction of the Indonesian rainforest (www. marketingweek. co. uk). Another way of promoting the organisation could be to introduce fair trade products in our supermarkets aisles. This would not necessarily be done in a profit objective scheme but instead to show customers the organisation’s involvement in helping local communities even though profits could be made if an appropriate marketing strategy was applied. Another important factor to consider is packaging as it can be used for promotional purposes. This could give them an advantage over rival companies that may not sell organic food. Additionally, organisation could also concentrate on creating â€Å"greener friendly† packaging – ‘A UK company has launched a new range of convenience food packs manufactured from biodegradable plastic. ’ – showing their awareness of the influence they have on the environment and their dedication to play a role in conserving the planet. (http://www. foodanddrinkeurope. com). The difficulty for the marketer will be to set attractive and adequate organic packaging at the lowest possible prices. This brings us to price considerations. Organic food is without a doubt more expensive to produce and sell than non-organic food giving the marketer the difficult challenge of setting a competitive price with rivals and at a level that still sees the company being profitable. It is also important that marketers are aware of how much people are willing to pay for organic food in order to maximise profits. Moreover, prices are set to increase as ‘exceptionally high market growth rates are causing demand to outpace supply. (http://www. organicmonitor. com) On the other hand, The Food Standard Agency and scientists still believe that organic food as a whole, is not necessarily healthier for a person than GM food – ‘there is no scientific evidence to suggest organic food is healthier’ (www. guardian. co. uk). Furthermore, Chefs such as Gordon Ra msay argue that organic food is overpriced and questions its authenticity ‘The problem with organic food is that it has become hip and trendy, overhyped, overpriced and inconsistent. Unfortunately there is now a snob factor attached to it. ’ (www. timesonline. co. k) On this point, marketers will have to make sure that they undertake effective advertising campaigns as well as detailed branding and packaging to promote their products as being healthier than other foods in order to maintain high sales. The reason the organic market has grown so much in the last decade is definitely due to a rise in ethical consumerism. Indeed, after some companies were exposed by the media to how they really operated – i. e. illegal sweatshops for example- and the constant media coverage on the damage caused by humans to the earth, saw consumers take a more ethical approach to purchasing. This why it is so important to show consumers that the organisation is active in sustaining the earth and its resources. Today, the image of the company should be of first importance to marketers. Tesco and other supermarkets have already revised their strategy and offer for example to use plastic bags more than once- â€Å"Tesco claimed that shoppers had used one million bags less than they would normally expect. † (www. recycling-guide. org. uk). J Sainsbury’s reacted by cutting back on carbon emissions produced by their outlets- â€Å"We are currently looking at the big picture regarding carbon emissions and the part Sainsbury's play in that. We have been extremely proactive over the last 10 years on all aspects of energy efficiency. † (Alison Austin, 2007). All these supermarket behaviour changes are done in the objective to remain competitive. Marketers understand that if their company is seen to be â€Å"green† then it is likely to be successful in the market. Finally, whichever strategy marketers do choose to adopt, it will eventually determine their level of success in an ever changing society which now focuses on being ethical and more aware of the environment. 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